Neiman Marcus, a luxury retailer with a nearly century-old tradition, has quietly removed the word “Christmas” from its annual gift catalog. Instead of the “Christmas Book,” the catalog is now referred to as the “Holiday Book,” marking a shift that has stirred internal discontent, with some alleging that this change reflects a politically charged agenda. Despite the significant change, the company made no mention of it in its recent press release.

For many, the Neiman Marcus Christmas catalog has long symbolized the extravagance of the holiday season, often featuring items like last year’s $975,000 electric Cadillac or past offerings such as the his-and-her Egyptian mummy cases from 1971. This rebranding move, however, has raised eyebrows. A company insider told The New York Post that this shift reflects the retailer’s gradual embrace of “woke politics,” suggesting that this change is part of a broader trend of companies stepping away from explicitly Christian terminology during the holiday season.

Critics view this alteration as yet another example of corporate America’s cultural shift away from traditional values and the prioritization of political correctness. From a conservative perspective, this move epitomizes the trend of erasing Christian symbols in favor of a more generic and inclusive branding, which, to many, is seen as a capitulation to secular progressivism. The decision to abandon the term “Christmas” in favor of a more neutral “Holiday Book” is interpreted as a way to avoid offense, but it also alienates those who cherish the religious significance of Christmas.

For decades, Neiman Marcus’ Christmas Book was a symbol of exclusivity, creativity, and opulence, and its annual release was highly anticipated. It seems, however, that the allure of extravagance is no longer enough for the retailer to retain a distinctly Christian association with its branding. This change, occurring without fanfare or explicit explanation, suggests that the company is consciously steering its image to align with broader social movements, but at what cost?

The decision not to publicly address the name change further contributes to the growing critique that corporations are adopting these changes stealthily, possibly out of fear of backlash from those who favor traditional and religious values. For conservatives, this avoidance signals the influence of woke ideology infiltrating every aspect of culture and commerce. To many on the right, this shift is seen as a form of cultural erasure, where long-held traditions are slowly being replaced by more homogenized and politically neutral language that undermines the celebration of religious heritage.

The retailer’s choice to avoid a formal announcement on the rebranding reflects a broader pattern in corporate strategies where businesses alter their branding to appeal to a broader, more progressive audience, while attempting to minimize the alienation of their core customers. This tactic of silence, however, may not have the desired effect, as conservative consumers increasingly notice these shifts and interpret them as evidence of corporate submission to political correctness.

It remains to be seen whether this rebranding will impact Neiman Marcus’ sales, especially among its traditionally affluent, conservative customer base, which may view the removal of the term “Christmas” as an unnecessary capitulation to progressive sensibilities. For many, Christmas represents more than just a holiday—it is a celebration deeply tied to religious and cultural identity. Removing this explicit reference from an iconic product catalog raises questions about the retailer’s commitment to the values that have long defined the luxury shopping experience.

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