Alarming Leak Exposes Facebook Partner’s Alleged Use of Active-Listening Software

A recent leak has intensified concerns about privacy in the digital age, suggesting that millions of people may have had their suspicions confirmed: our phones are indeed listening to us. The source of this revelation is a pitch deck from Cox Media Group (CMG), a marketing partner of Facebook, which appears to detail how the firm uses ‘Active-Listening’ software to eavesdrop on users’ conversations. This AI-driven technology reportedly collects and analyzes real-time intent data through microphones in phones, laptops, and home assistants to serve hyper-targeted ads.

For years, the idea that smartphones and other devices might be listening in on our conversations has been dismissed by Big Tech as a baseless conspiracy theory. However, the contents of this leaked pitch deck suggest otherwise. According to the document, the ‘Active-Listening’ software is designed to capture and process conversations in real-time, allowing advertisers to target users based on their spoken words.

According to The Daily Mail:

‘Although it may seem surprising, Active Listening is perfectly legal, CMG claimed in a since-deleted blog post from November 2023.

‘We know what you’re thinking. Is this even legal? The short answer is: yes. It is legal for phones and devices to listen to you,’ the post reads.

‘When a new app download or update prompts consumers with a multi-page terms of use agreement somewhere in the fine print, Active Listening is often included.’

This could explain how CMG is getting away with this in states with wiretapping laws that prohibits recording somebody without their knowledge, like California.

CMG did not immediately respond to DailyMail.com’s request for comment, and has not yet responded to similar inquiries from other news sites, including Futurism and Gizmodo.

CMG is a an American media conglomerate based in Atlanta, Georgia. The company provides broadcast media, digital media, advertising and marketing services, and it generated $22.1 billion in revenue in 2022.’

This revelation raises significant concerns about the extent of surveillance being conducted by tech companies under the guise of improving user experience. The potential for abuse is enormous, with private conversations becoming fodder for corporate profits without users’ explicit consent. Despite the supposed benefits of more personalized ads, the ethical implications are deeply troubling.

The first slide of CMG’s leaked pitch deck describes how their Active-Listening software listens to your conversations and extracts real-time intent data

The involvement of Facebook, a company with a well-documented history of privacy violations, adds another layer of concern. Facebook has faced multiple scandals related to user data, most notably the Cambridge Analytica debacle, which exposed the company’s willingness to exploit personal information for financial gain. This latest leak reinforces the perception that Facebook is more interested in monetizing user data than safeguarding privacy.

The deck goes on to break down the process step by step, from identifying a ‘data trail’ left behind by consumers conversations and online behavior to creating targeted digital ads

The broader implications of this practice are alarming. The notion that private companies, especially those with a track record like Facebook, are actively listening to and recording our conversations is a blatant overreach that undermines individual freedoms. This intrusion into personal privacy is symptomatic of a larger problem: the unchecked power of Big Tech. In a free society, such invasions of privacy should not be tolerated, and there must be robust legal frameworks in place to protect citizens from such surveillance.

Google, Amazon and Facebook are explicitly touted as CMG clients, but these tech giants have denied accusations that they are listening to users’ conversations

Furthermore, this issue underscores the need for greater scrutiny and regulation of tech giants. While progressive voices might argue for increased government control over digital platforms to prevent abuses, the conservative approach should focus on ensuring transparency, accountability, and the protection of individual rights without expanding government overreach. The answer lies in empowering consumers with the knowledge and tools to protect their privacy, rather than relying on government intervention, which often leads to more bureaucracy and less freedom.

Daily Mail tech reporter Rob Waugh tested whether Google was listening to him last year

Critics from the left may argue that the solution lies in more regulation, but this approach fails to address the root of the problem: the culture of surveillance that has become endemic in Silicon Valley. Instead of empowering bureaucrats to monitor tech companies, we should be advocating for stronger privacy protections that put power back in the hands of consumers.

This story should serve as a wake-up call to all who value their privacy and civil liberties. The growing encroachment of Big Tech into our personal lives cannot be ignored, and it is crucial to push back against these invasive practices. Only by demanding greater accountability from these corporations and safeguarding our privacy can we hope to preserve the freedoms that are fundamental to a free society.

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By Şenay Pembe

Experienced journalist with a knack for storytelling and a commitment to delivering accurate news. Şenay has a passion for investigative reporting and shining a light on important issues.

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