Woke Victoria’s Secret CEO Who Pushed Plus-Size Models Lingerie, Resigns After Less Than A Year

For decades Victori’s Secret published a risque lingerie catalog featuring thin models.

In addition, they opened stores in malls targeting shoppers who want to wear the items featured by the company’s models, for their “partners”.

Well, it appears many of the same shoppers lost interest in the brand following the introduction of plus-sizes and even a man in their new marketing strategy.

As a result, Victoria’s Secret CEO Amy Hauk abruptly resigned after less than a year on the job, according to CNN.

“Shares dropped by 8% in the hours after the official resignation that will be finalized in March 2023, as Hauk will also step down as CEO of the company’s teen-oriented brand, Pink, of which she has been the CEO of since 2018 as well, according to Victoria’s Secret’s website.”

Martin Waters, the CEO of the brand’s parent company, Victoria’s Secret & Co., will take over as CEO of the brand.

The company has suffered a public relations black eye since its founder, Leslie Wexner, was found to have ties to Jeffrey Epstein.

Many of the company’s recent brand decisions were far cries from the traditional image Victoria’s Secret previously held with consumers, perhaps most notably ending its Victoria’s Secret “Angels” brand, opting for a more inclusive advertising approach.

In February 2022, the Pink brand — part of the Victoria’s Secret & Co. portfolio — introduced plus-size TikTok star Remi Bader as its latest brand ambassador and size consultant, as the innerwearswimwear, and loungewear brand begin to roll out larger sizes.

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Hauk called the move empowering and remarked that she thought the model pushed boundaries.

“We love how Remi uses her platform to push the boundaries and make real change,” said Amy Hauk, chief executive officer of Victoria’s Secret Pink.”

“We’re always striving to improve as a brand and ensure our customers feel empowered and confident in our products. We also admire how she’s real about all aspects of being an influencer and how she’s been so open about her own mental health journey,” the former CEO added.

In April 2022, Hauk also hired the first male model in Victoria’s Secret history, a move that was intended to promote mental health and empower young adults.

Victoria’s Secret still has work to do winning back consumers it lost in recent years and fending off upstart bra brands, say analysts.

“The future of Victoria’s Secret looks like more inclusive branding, which is going to be a long road for them,” said Erin Schmidt, a retail analyst at Coresight Research. “Inclusivity is not something that you can simply tack on to a product or to a marketing campaign. Consumers are demanding that they see that within the internal corporate structures and the supply chain.”

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Conservative independent talk show host and owner of https://FinishTheRace. USMC Veteran fighting daily to preserve Faith - Family - Country values in the United States of America.


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