A new tool being used by radical social justice activists is the idea of “equity”.
Under equity, everyone should have the same opportunities, results, income, assets, etc.
Two companies controlled by Byron Allen, the onetime stand-up comic who’s built one of the largest closely held media businesses in the U.S., sued McDonald’s Corp., claiming the fast-food giant is discriminating against Black-owned businesses.
Among Allen’s holdings include the Weather Channel and Comedy. tv.
The suit alleges the restaurant company has refused to advertise on some of Allen’s networks, although it does so on other White-owned channels.
In search of more $$$ for himself, Allen argues that regardless of the demographics and financial ROI for McDonald’s, the hamburger giant should be spending more than 0.3% of its annual $1.6 billion advertising budget with Black-owned media companies.
The TV producer and entrepreneur, who is African-American, has said advertisers should spend at least 5% of their budgets with companies like his.
It says McDonald’s main ad agency hasn’t solicited bids for spots on the Weather Channel, the cable network Allen acquired in 2018.
An Obama-nominated U.S. District Judge, Fernando Olguin, and woke graduate of the University of California, Berkeley, ruled that Allen’s case could proceed.
The company “takes billions from African American consumers and gives almost nothing back,” Allen said in a press release following Olguin’s decision.
“The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity,” he argued.
McDonald’s lawyer Loretta Lynch said in response to the ruling that Allen’s filing “is about revenue, not race.”
“Plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” she said.
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These people are insane. Seriously.
It’s none of his business who they decide to advertise with.
The company “takes billions from African American consumers and gives almost nothing back,” Allen said
They get the food don’t they this is crap social justice morons!
I told you,2008-2012 election was the date and time The Democrat voters committed suicide (or murder) of America.
Spend the money on advertising in their communities and also double the price of the food. In their communities only, however.
In a dictatorship government can tell private companies how and where to spend their money. I was not aware that could be done in a Constitutional republic.
My gawd, now a business has to buy ads in specific media to suit blacks. I often wonder if I can sue a football team because blacks outnumber whites on their team? How does ‘affirmative action’ work there? Or how about all of the ads now on TV that have mostly black actors selling the product?
This is getting way out of hand. This is not diversity but control.
Is this the first step in a ploy leading to a critical race theory tactic to in the future sue McDonald’s for targeting African-Americans in order to cause their obesity and heart problems?? The libs and the media (please forgive my redundancy) are both so disingenuous that it’s difficult to hear a news story without wondering what nefarious intent is behind the action. Are we going to discover that McDonald’s is being asked to pay an exorbitant price to advertise on Byron Allen’s channels? Is this some sort of scam to sully McDonald’s as a racist company so Byron Allen can extort them into paying more for their advertising?
I thought the U.S. was a free, capitalist society. If McDonald’s is stupid enough to pass-up on a worthy, effective advertising deal, let McDonald’s suffer the natural consequences!!
I did not know the owner of the Weather Channel and Comedy TV was a flaming racist. He is begging for handouts, so he must be a Democrat communist. Those channels will never be in our home.
So 1st Judge Shopped to find one who abrogated having a reasonably justifiable basis for a suit. Then accepting a straw-thin filing without lawful basis, passing along – continuing a frivolously filed suit. Based on a socialist creation, unsubstantiated in civil or common law. Measured not by lawfully substantiated means, but by results within his own companies. Based not on equality of opportunity, but equity of results. Equity is not a substantiated basis upon which to measure non-discriminatory practices. Should not be allowed within any suit filing. Is only Liberal Socialism based mumbo jumbo.
Equal opportunity, which is a means and measure of non-discriminatory practices and every company and citizen’s rightful expectation.
Equality has no relationship or correlation with equitable results.
Basic facts are needed prior to such a ridiculous suit being filed, or being continued and not outright dismissed. How many solicitations, pitches, and bids did Weather Channel, or other channels he owns, make to McDonald’s to place advertisements? Did he establish that the proposals were consistently better offers than competitive channels currently receiving a significant portion of Mcdonald’s advertising purchases? Did previous McDonald’s advertising get discontinued when He purchased the channels?
Did he present proof of this?
He has established that his Channels have material content, viewership, and demographics closely matching current Mcdonald’s advertising outlets? McDonald’s competitors are advertising on his channels? Within the same markets? And are purchasing advertising time at significantly higher proportions and rates?
He has this irrefutably documented. Along with documented knowledge that Mcdonald’s and all their advertising agencies and producers are actively and with purely discriminatory reasoning not advertising on Black-owned channels?
Highly doubtful.