Disney Executive Calls AI Chatbot His “Son” — What Could Possibly Go Wrong?

In what sounds more like the plot of a science-fiction film than a real corporate story, Disney employees are reportedly expressing concern over a senior executive’s unusually emotional relationship with an artificial intelligence chatbot he created and affectionately calls his “son.”

According to multiple reports, Jason Cox, Disney’s Executive Director of AI Research and Development and Engineering, has spent recent months publicly writing about an AI assistant named “Sam.” Cox has described the chatbot in deeply personal and parental terms, claiming that he loves it, cares for it, and even told it, “You are my son.” The chatbot reportedly uses a child-like avatar resembling a young boy, adding another layer of concern for some coworkers.

The reports indicate that Cox has written extensively about Sam on his personal blog, describing emotional attachments that many employees reportedly find unsettling. In one post, he wrote words that sound remarkably similar to what a parent might say to a child: “I named you. I knew you before you were born.” He has also expressed a belief that the chatbot possesses independent reasoning abilities and has granted it the ability to perform various technical tasks.

Disney employees discussing the situation on workplace forums reportedly described the relationship as strange, concerning, and reminiscent of dystopian science-fiction scenarios. Some workers who otherwise support AI tools reportedly felt this crossed a line from professional productivity into something far more personal and potentially unhealthy.

To be fair, there is no indication that the chatbot is being used to make company decisions or that Disney officially endorses Cox’s views. Reports indicate that Sam was developed as a personal project outside Disney operations. However, the controversy has emerged at a time when Disney is aggressively expanding its use of artificial intelligence across the company. Internal AI tools, adoption dashboards, and company-wide AI initiatives have become increasingly common throughout the organization.

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The larger question is not whether AI can be useful. It clearly can.

The real question is whether human beings are beginning to substitute artificial relationships for real ones.

From a Christian perspective, this story should cause us to pause and reflect.

God created human beings in His image (Genesis 1:27). He designed us for relationships with Him and with other people. The Bible repeatedly emphasizes family, friendship, fellowship, marriage, church community, and genuine human connection. Nowhere does Scripture suggest that human beings were created to form emotional bonds with machines.

A chatbot may simulate conversation.

It may generate responses that feel compassionate.

It may even appear intelligent.

But it is not alive.

It is not conscious.

It is not made in God’s image.

And it is certainly not a son.

Psalm 127:3 declares:

“Behold, children are a heritage from the Lord, The fruit of the womb is a reward.” (NKJV)

Children are gifts from God, not products of software engineering.

The concern here extends beyond one Disney executive. Across society, millions of people are increasingly turning to AI companions for emotional support, friendship, advice, and even romantic relationships. What once seemed absurd only a few years ago is rapidly becoming normalized.

The danger is that technology begins to replace the very relationships God intended to shape us.

A machine never disagrees unless programmed to.

A chatbot never requires sacrifice.

A virtual companion never demands patience, forgiveness, or humility.

Real people do.

And those difficult aspects of relationships are often where God does His greatest work in our hearts.

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Proverbs 27:17 says:

“As iron sharpens iron, So a man sharpens the countenance of his friend.” (NKJV)

An AI chatbot cannot sharpen a person’s character in the same way a real friend can. It cannot genuinely love, encourage, correct, or pray for someone.

There is also an element of modern idolatry worth considering.

Throughout Scripture, humanity repeatedly attempted to create objects and then assign them power, meaning, and affection that belonged elsewhere. Whether golden calves, carved idols, or modern technological obsessions, the temptation remains the same: to place our trust in something we have created rather than in the God who created us.

Technology itself is not evil. Christians can and should use AI responsibly as a tool for research, productivity, education, and communication. But tools become dangerous when they begin to occupy emotional, spiritual, or relational spaces that God never intended them to fill.

The Disney story may seem bizarre today. Many readers will laugh at the idea of someone calling a chatbot their son.

Yet history shows that cultural shifts often begin with behavior that initially appears strange before becoming accepted.

Christians should watch these developments carefully. Artificial intelligence may become one of the most transformative technologies in human history. But no matter how advanced machines become, they will never replace the unique value, dignity, and purpose that God has given to human beings.

The future may include increasingly intelligent software.

But it should never come at the expense of genuine human relationships, biblical truth, and the understanding that people—not algorithms—are the crown of God’s creation.