America First
Kellogg’s Donated Over $91 Million to BLM After Being Harassed For Having Three White Boys On Their Cereal Box
Corporate executives at Kellogg appear to be more interested in leftist virtue signaling than paying their workers.
“As stewards of our children’s future, we must collectively face the primary challenge of our time: racial equity,” said W.K. Kellogg Foundation Trustee and Board Chair Cathann Kress in a promotional video.
The campaign was put into motion to mark the foundation’s 90th anniversary.
“In Oct. 2022, five awardees were named to receive a combined $80 million over the next eight years, concluding in 2030, the W.K. Kellogg Foundation’s 100th anniversary,” says the foundation website.
The awards came as the Kellogg company faced combat with its employees, who went on a nearly three-month strike in 2021. About 1,400 workers across four states — Michigan, Nebraska, Pennsylvania, and Tennessee — picketed against plans for a two-tiered benefits system complete with 72- to 84-hour work weeks and restricted vacation time, according to union officials.
Rolling Stone reported the company axed health benefits during the strike, leaving workers to pay outrageous COBRA premiums to continue coverage for expensive pre-existing conditions including cancer.
In June 2020, the company conveyed its dedication to “combatting racism” with $1 million to the NAACP in a corporate press release.
“Kellogg Company’s $1 million grant complements the funding that the W.K. Kellogg Foundation provides to NAACP, including $1.15 million in 2020,” wrote Kellogg Company Chairman and CEO Steve Cahillane. “NAACP is one of the many racial equity anchor organizations that WKKF supports.”
According to WayBack Machine, the letter was published on June 12, 2020. The country had just come out from two weeks of the most disastrous political violence in more than a century following Floyd’s death in Minneapolis.
Despite the company’s professed commitment to “racial equity,” activists focused on the cereal company as racist for displaying “three white boys” as the cartoon mascots for Rice Krispies. Black Lives Matter activist and former UK member of Parliament Fiona Onasanya went after the food giant for peddling “white supremacy” with its fictional characters.
“Coco Pops and Rice Krispies have the same composition (except for the fact [Coco Pops] are brown and chocolate flavoured)… so I was wondering why Rice Krispies have three white boys representing the brand and Coco Pops have a monkey?” Onasanya wrote on Twitter.
Kellogg’s told The Daily Mail in a statement that it “stands in support of the black community.”
“We do not tolerate discrimination and believe that people of all races, genders, backgrounds, sexual orientation, religions, capabilities and beliefs should be treated with the utmost dignity and respect,” the company said, noting the Coco Pops monkey also represents the white chocolate cereal. “The monkey mascot that appears on both white and milk chocolate Coco Pops, was created in the 1980s to highlight the playful personality of the brand.”
Kellogg's Donated $91 Million to BLM After Cutting Employee Benefits
BLM is corporate extortion. Stop buying Kellogg's products.
Also, the food pyramid is a lie, pushed by @KelloggCompany
— ꧁? Ɣ ?꧂ (@V_its_me_) March 17, 2023